Why proper hyphenation is important

Because I read "Win a Whale Watching Date with Hayden Panettiere"

and first thought "Wait, why would I want to win a whale? Is this a save-the-whales sponsorship type thing?"

and then "Why is the whale watching Hayden Panettiere on a date?"

before realize "Oh, it's a whale-watching date."

Then again, maybe I just really need coffee.